Bio Aurum, the ancient Red Gold, the line between nature and health
Bio-Aurum is an innovative startup that has its roots in the healing properties of saffron (Crocus Sativus). Its activity is based on the research and development of saffron-based products for various therapeutic applications in the field of neuro-degenerative diseases.
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Saffron, since ancient times, has been highly regarded for its many virtues, mainly linked to its health properties, making it one of the most used foods in kitchens around the world. Primitive populations used it not only as a spice but also as an antimicrobial.
Healthy properties and rarity of cultivation and production, in fact, are the characteristics that have allowed the saffron to give the names of “Red Gold” – as precious as gold and red as the color of its stigmas – and ” Bed of Zeus”, chosen by the King of Olympus for its beneficial properties.
Saffron has interesting properties not only from the food and nutritional point of view, being important in metabolic processes, but also from the therapeutic point of view, as an antioxidant and neuro-protector.
Saffron is a mine of precious substances for the body and the benefits of its consumption on the nervous system, digestion, sight and diabetes are well known.
Saffron stigmas contain vitamins, minerals, flavonoids and important secondary metabolites such as carotenoids (crocin and crocetin) with strong antioxidant properties that slow down cellular degeneration.
Studies have shown that, although in small doses, these substances can help to eliminate more than 20% of free radicals every day, especially if consumed in combination with a Mediterranean diet. A balance between antioxidants and free radicals is necessary to maintain our physiological functions.
The most common form of dementia in the elderly is Alzheimer‘s disease which causes progressive memory loss, mental function disorders, apathy and disorientation. At present, treatments to prevent the development or progression of Alzheimer‘s and to alleviate some of the symptoms generally show modest and temporary efficacy.
In recent decades, several studies have shown the existence of a large number of potentially mutable risk factors for the development of dementia, therefore able to constitute objectives for prevention strategies. In particular, the association between eating habits and cognitive performance is becoming increasingly evident.
Recent meta-analysis studies indicate that different dietary patterns and nutritional components (e.g. Mediterranean diet and elements with documented antioxidant activity) are associated with a significantly reduced risk of developing dementia. The therapeutic strategies now available are not resolutive, as they do not slow down the progression of the disease but are limited to symptomatic treatment.
A correct diet and the intake of natural substances containing the macromolecules necessary for the physiological processes of our body, can help us in the prevention of diseases and in the management of symptoms. Since ancient times, in fact, it is renowned that a diet rich in antioxidants protects from degenerative diseases in the elderly and recent scientific studies correlate a balanced diet, rich in antioxidants, with the prevention of Alzheimer’s disease.
Saffron is proposed as an alternative phytotherapeutic resource to synthetic pharmacology.
The merit of Bio-Aurum lies in having brought a pure, 100% natural nutraceutical to the health care market. The use of natural antioxidants is a biocompatible and cost-effective alternative to synthetic antioxidants.
Bio-Aurum’s innovation is based on 100% natural products without the addition of additives or synthetic molecules.
The ancient Red Gold holds, in fact, several beneficial properties in itself, including:
- Anti-aggregating function: it slows down or prevents the oxidation of cells and increases the availability of oxygen in our body;
- Counteracts aging: since saffron is one of the most powerful antioxidants, it counteracts free radicals, responsible for accelerating cellular aging;
- It favours the digestive functions: it stimulates the digestive system, increasing the secretion of bile and gastric juices;
- Reduces the deposit of lipofuscin, the waste that cells accumulate with aging;
- Leaves no metabolites (residues) in the organs and has no side effects;
Bio-Aurum, from the processing of saffron, has obtained Zoìkos: a product with beneficial and therapeutic properties that effectively fight the evolution of neuro-degenerative diseases, especially Alzheimer’s.
ZoìKos (from Greek: home of life) is a unique product: it is pills made of a 100% natural substance, which have a therapeutic action that can prevent the effects of Alzheimer‘s and other neurodegenerative diseases, drastically slowing down the progression.
ZoìKos is produced in an eco-sustainable way from endemic raw materials of the best quality.
Saffron acts on various metabolic pathways, acting when the cell begins to lose its usual functions. The therapeutic effect, in fact, comes to life when the degenerative process begins, immediately slowing down the progression of the disease.
The target market
The company, through its technologies targets the following markets:
- The neuro-degenerative pathologies market: this market shows a TAM of 27.0b USD and projects a CAGR of 7.5% on average until 2023